
On July 3, the launch ceremony of the 3rd "Shanghai Minhang · Taiwan Month" 2025, sponsored by Jiangfeng Group, and the "'Shared Roots Across the Straits, One Family in Tai Chi' cultural exchange activity" was grandly held in Huacao Town.
The event attracted over 400 participants, including leaders such as Li Haiyong, Secretary of the Party Leadership Group of the Municipal Taiwan Compatriots Association, Zhang Haiping, Director of the Taiwan Affairs Office of Minhang District, Zhou Shengchun, Party Secretary of Huacao Town, as well as Tai Chi masters from both sides of the Taiwan Strait and Tai Chi enthusiasts.


As an enterprise that has long been committed to promoting cultural exchanges and cooperation between the two sides of the Taiwan Strait, Jiangfeng Group has always upheld the brand cultural philosophy of "integration, inheritance, and innovation".
In this event, Jiangfeng Group not only provided significant financial support for the activity, but also interpreted through practical actions the enterprise's profound sentiments and sense of responsibility towards cultural exchanges between the two sides of the Taiwan Strait.

On the day of the event, folk Tai Chi enthusiasts from both sides of the Taiwan Strait gathered together, dressed in traditional practice uniforms. To the melodious strains of classical music, they jointly performed classic moves of Chinese martial arts such as Yang-style Tai Chi and Chen-style Tai Chi.
The wonderful performances by Taiwanese Tai Chi masters, including Tai Chi Sanshou, Tai Chi Sword, and their self-composed Tai Chi routine *Long Xing Tian Xia (Dragon Walks the World)*, won waves of applause from the audience.
The stage play *The Warm Symphony of Love and Inheritance* vividly presented the warm scenes of cross-Strait parent-child families learning traditional culture together in Shanghai. The chorus of *Tomorrow Will Be Better* by young people from both sides of the Strait further pushed the scene’s atmosphere to a climax.

At the same time, the "Painting Both Sides of the Strait · Capturing Elegance Through Lenses" Shanghai-Taiwan Photography, Calligraphy and Painting
Exhibition at the event site showcased excellent works by teachers and students from both sides of the Strait. Through lenses and brushes, they captured the natural landscapes and cultural customs of the two sides.
In the "Intangible Heritage Craftsmanship · Encountering Taiwan" exhibition area, over 20 special booths were filled with Taiwanese delicacies and Minhang's intangible cultural heritage handicrafts, attracting many guests to stop and taste, experience, further promoting cultural exchanges and integration between the two sides of the Strait.

The event specifically awarded the "Suhe Qianwan Better Development Partner" certificate to Jiangfeng Group and Shanghai Taiwan Businessmen's Children's School, in recognition of Jiangfeng Group's deep roots in Huacao and the vigorous impetus it has injected into cross-Strait exchanges and regional development.
This honor is not only an affirmation of Jiangfeng Group's past efforts, but also an incentive for the enterprise to continuously promote cross-Strait cultural exchanges and cooperation in the future.

Mr. Wang, General Manager of Jiangfeng Group, stated that the enterprise has always firmly believed that cultural exchange is an important bridge for enhancing mutual understanding and emotional identification between compatriots on both sides of the Taiwan Strait.
By sponsoring this event, it hopes to provide more opportunities for compatriots on both sides to communicate and learn from each other, and jointly inherit and carry forward the excellent traditional Chinese culture.
In the future, Jiangfeng Group will continue to actively participate in various cross-Strait cultural exchange activities, practice its brand culture through
practical actions, and contribute corporate strength to promoting the peaceful development of cross-Strait relations.

It is reported that in the next two months, this session of the "Shanghai Minhang · Taiwan Month" will successively hold a series of rich and colorful activities, including cross-Strait youth baseball exchanges, table tennis exchanges, and corporate development salons.
Jiangfeng Group looks forward to joining hands with more compatriots from both sides of the Taiwan Strait, participating in these activities together, and jointly writing a beautiful chapter of cross-Strait exchanges and cooperation.